The low-alcoholic product market is changing. Is your business keeping up?
According to a recent survey conducted by YouGov for The Portman Group, 59% of UK drinkers have tried low-alcohol products. In addition to this, 23% of drinkers confirmed that they were likely to consider ordering a lower alcohol drink over the next six months.
This figure is in line with similar research conducted last year, indicating that the demand for exciting low alcoholic products is here to stay.
The survey highlighted “a significant gap between the public’s desire for wider availability of lower alcohol alternatives beyond pubs and supermarkets” using restaurants and nightclubs as examples.
With growing interest in the low alcohol market, there is a huge opportunity for retailers, restaurants, agencies and brands to listen to—and engage with—their clients and customers. There’s increasing demand for healthier options and alternatives to suit every individual's diet and lifestyle.
More people identify as vegan (according to the latest research by the Vegan Society, there are around 600,000 vegans in Great Britain) and follow free-from diets (free-from foods are expected to hit £637 million by 2020 UK according to this survey by Mintel), for instance.
And then there’s the growing number of people who are tee-total (20.4% of the population in 2017, according to the Office of National Statistics) or simply cutting back. And what about your marathoners and triathletes? If there’s training to be done in the morning, they’re likely stuck with a glass of water the night before. Yawn.
In short: if you’re not diversifying your options, you’re alienating an increasing segment of your clients or customers.
So why not consider adding a no/low alcoholic option to your menu or your fridges? We can help you develop a bespoke product that not only looks great, but tastes great too. This means that you can delight your customers, offering them more choice and demonstrating that you’re listening to, and are in touch with, the evolving drinks market.
Sounds exciting, right? We think so. So why not get in touch and see how we can work together?