Non-Alcoholic Beer News
Heineken, the world’s second-biggest beer giant, beat expectations with its Q4 2019 earnings on Wednesday, driven by an 8.3% sales surge for the core Heineken brand. That was the best single-year growth the Heineken brand has seen in a decade. And the biggest gainer was Heineken’s (HEINY) portfolio of non-alcoholic beers, which saw double-digit sales growth. Heineken’s global “no alcohol” portfolio includes Heineken 0.0, Affligem 0.0, Amstel Radler 0.0, and Cruzcampo 0.0. The industry rule for the “non-alcohol” label is 0.5% alcohol by volume (ABV), and 0.51% to 3.5% ABV for “low alcohol.”
Non-Alcoholic Beer Opportunities
Non-Alcoholic Beer - Sales Inspiration and tools
Most manufacturers focus on the bottom of the funnel when change and improvement are needed. However, the real potential for high impact is at the top of the funnel.