Brauhaus - Make Exciting Non-Alcoholic Drinks

Non-Alcoholic Beer News 

Heineken, the world’s second-biggest beer giant, beat expectations with its Q4 2019 earnings on Wednesday, driven by an 8.3% sales surge for the core Heineken brand. That was the best single-year growth the Heineken brand has seen in a decade. And the biggest gainer was Heineken’s (HEINY) portfolio of non-alcoholic beers, which saw double-digit sales growth. Heineken’s global “no alcohol” portfolio includes Heineken 0.0, Affligem 0.0, Amstel Radler 0.0, and Cruzcampo 0.0. The industry rule for the “non-alcohol” label is 0.5% alcohol by volume (ABV), and 0.51% to 3.5% ABV for “low alcohol.”

Non-Alcoholic Beer Opportunities 

With falling alcohol consumption, more mindful drinking and a trend towards premiumisation, the stage is set for a bright future for the low and no drinks sector.

The Low2NoBev Show is a brand new - and unique - dedicated trade event to give the sector its own voice and support its future growth. From low-abv beers, ciders, wines & spirits to premium soft drinks, cordials and mixers, it will be the must-attend event for anyone who sources and buys low and no-alcohol beverages across retail, hospitality, convenience and the on/off licensed trade.

17th-18th June 2020

The Old Truman Brewery, London

Non-Alcoholic Beer - Sales Inspiration and tools

Most manufacturers focus on the bottom of the funnel when change and improvement are needed. However, the real potential for high impact is at the top of the funnel.

Use the Growth Calculator to do the math and see how a 1% increase can affect your business.