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Non-Alcoholic News UK
The nolo alcohol market is growing especially among young drinkers
This week, the Society of Independent Brewers (SIBA) released their annual craft beer report, which identified ‘nolo’ (no/low) alcohol as potentially the biggest craft beer trend for 2020. They report that one in three drinkers are cutting back, while 23% of consumers between 18-24 are completely teetotal (an increase of 6% since 2018).
The low-alcoholic product market is changing. Is your business keeping up?
According to a recent survey conducted by YouGov for The Portman Group, 59% of UK drinkers have tried low-alcohol products. In addition to this, 23% of drinkers confirmed that they were likely to consider ordering a lower alcohol drink over the next six months.
This figure is in line with similar research conducted last year, indicating that the demand for exciting low alcoholic products is here to stay.
Non Alcoholic Beer tools for you
Non-alcoholic beer is having a moment Non Alcoholic Beer Opportunities With falling alcohol consumption, more mindful drinking and a trend towards premiumisation, the stage is set for a bright future for the low and no drinks sector.